Creative Director
Brand Builder
Creative Strategy & Storytelling

I help organizations translate complex ideas into thoughtful, human-centered brands. Over the past eleven years I've led creative work across identity, packaging, photography, digital experiences, and campaigns, building consumer products that connect with people and scale from concept to national retail.

Creative Leader → Product Thinker

A bottle of volumizing hair root lift spray from 'The Hair Method' brand with orange packaging and black cap, positioned against a gray background.
A close-up image of a clear bottle of skincare product labeled 'Vitamins and Sea' with a white pump dispenser, partially visible white container with text, and a plain light gray background.
Close-up of holographic gift wrapping paper with black cursive writing.
Close-up view of hair care product bottles with visible text including 'PLANT' and 'SHAMPOO'.
A bottle of facial cleanser with a pump dispenser against pink tiled background.
Close-up of three bottles of facial mist labeled 'Here Beautiful!' with one bottle in the foreground and droplets of water around them.
Collection of orange-brown hair care bottles on a beige surface with neutral-colored decorative objects and a textured background.
Three skincare products from the Vitamins and Sea Beauty brand against a pink background. The first is a purifying face scrub in a white tube with green gradient, the second is a moisturizing facial oil in a clear spray bottle with a white cap, and t
Close-up of three cylindrical containers, orange, white, and black, with the orange container in focus and the black container partially visible. The containers have label text related to hair repair conditioner and other hair care products. Shadows
Close-up of a tube of skincare product, Likely a facial exfoliator, with text indicating it is a 'Just Be-Lieve Daily Facial Exfoliator' in a 5.1 fl oz (150 ml) size.
A clear bottle of facial cleanser labeled 'Vitamins and Sea Beauty Blue Sea Kale Marine Hyaluronic' with a white pump dispenser, set against a background of icy blue water and bubbles.
Close-up of a beige shampoo bottle with black text on a gradient blue and pink background.
Close-up of packaging with water droplets on the surface, showing some text about the product, including the words 'ingredients' and 'paraben free'.
Black bottle of facial hair smoothening shampoo with water droplets on it, featuring white text, alongside pastel-colored bottles in pink, green, and yellow, on a dark background.
Close-up of three stacked hair care bottles, with the top wet, the middle pink labeled 'Plant Professionals' conditioner, and the bottom teal labeled 'Volumizing Shampoo'.
A hand holding a glass dropper above a small bottle of facial serum against a blue background.
A facial cleanser bottle labeled "Blue Sea Kale Marine Hyaluronic" is shown on a bubble-filled blue background, with a pump dispenser on top.
Three women posing with hair care products against a beige background. The woman on the left has short, dark, wavy hair and is smiling, holding a hair product. The woman in the middle has long, curly black hair, eyes closed, holding a spray bottle cl
Two bottles of 'ULTRA HYDRATION' shampoo and conditioner from 'the hair method' brand on a wooden surface with pillowy and textured objects around them.
A collection of hair care products, including a repairing shampoo, repairing conditioner, and volume lifting root lift, arranged on a beige stone surface with a neutral background.
Hand holding a bottle of The Hair Method Ultra Hydration Shampoo, surrounded by soap bubbles, against a plain light background.
Two brown bottles of hair care products, shampoo and conditioner, placed on a textured beige surface with a shadow cast across them. One bottle is labeled 'the hair method nourishing shampoo' and the other 'nourishing conditioner.'
A collection of skincare bottles and jars on a green background, including a facial cleanser and a serum with labels indicating vitamins and collagen ingredients.
Close-up of hair shampoo bottle with water droplets, featuring product name and details in gold text on a dark background.
Close-up of yellow skincare product bottles with black text, labels reading 'Here’s Beautiful,' 'Daily Facial Cleanser,' and 'Glow Serum,' placed on a yellow surface.
Close-up of colorful skincare or cosmetic products with water droplets on a surface.
Close-up of a skincare product bottle labeled Lacuna Bright Daze Daily Moisturizing Gel with pink and black design, held by a hand with light skin.
Multiple bottles of Smart scalp scrub lined up on gray surface, under running water, with water droplets on bottles and surface.
A tube of calming gel night mask suspended in the air against a backdrop of pink and blue clouds in the sky.
Close-up of a dark gray label on a bottle with white text listing ingredients including coconut milk, coconut extract, vitamin E, and aloe vera, with water droplets on the bottle surface.
Close-up of colorful hair care bottles with water droplets, including a teal conditioner, an orange conditioner, and a pink conditioner, on a gray surface.
Three tubes of face scrub from the brand Vitamins and Sea beauty, with one tube prominently displaying the words 'Dead Sea Minerals Avocado,' set against a bright blue background.
A collection of vitamins and sea skincare products, including facial serums in glass bottles with dropper caps. One serum with a purple label is held in a hand, outdoors with blue sky and trees in the background.
Several small bottles of skincare products with white labels and colorful accents, with one focus on a bottle labeled 'Vitamins and Sea Beauty' and 'Dead Sea Minerals and Vitamin C.'
  • MAKE CREATE SLEEP REPEAT text

    Case studies and brand stories.

    I offer a multifaceted perspective on creativity. My background includes design, visual storytelling, product development, and digital advertising. This blend helps me create compelling narratives across platforms while using the latest technologies for better engagement. Check out some of my most recent work for a beauty incubator.

    featured projects
  • Neon sign that reads we are all made of stories

    Creativity through wanderlust.

    My artistic vision is shaped by diverse landscapes in the U.S. and abroad. As the child of immigrant parents, I embody the stories and values passed down through generations. Each place I've lived influences my creativity, adding unique perspectives. This blend of experiences drives my passion for creation and enables me to share a resonant narrative.

    About me