E-commerce & Web Design
For branded products, I’ve build modern websites on both SquareSpace and Shopify, allowing the company to run multiple e-commerce stores and grow their D2C business. The company’s corporate site can be seen at the link below, along with some examples of their branded sites. I have experience in some coding, allowing customizations to be made to templates, as well as, embedding of apps and scripts requested by the company owners. Videos featuring products are made from snippets of our in-house social media content creation, using iMovie or similar.
I’m always learning and in that vein, I’ve been following trends in the AI world, allowing me to leverage useful tools for SEO, social media, and analytics, using AI technology. Marketing has been a big part of my role in the beauty industry and I’ve focused many efforts on expanding my knowledge on campaign management, targeted ads, pr agencies, influencer marketing, and more.
Here Beautiful®.
A skincare brand meant to embrace inclusivity and offer “beauty without the fuss” by promoting accessibility to the entire range of affordable products and a straightforward routine that can fit into anyone’s lifestyle. That was the goal with this brand and it was picked up quickly by Sally Beauty stores. I worked not only on the brand’s identity and packaging but also on the creative direction and vision for the online launch of its instagram & website.
A flash trend.
While sun+moon may have not made it to the big leagues, I’m very proud of the content creation my team and I worked on, including the online store, featuring lifestyle photography of the beautiful packaging and highlighting the trendy skin care options that the brand sought to compete with.
Pierre’s Apothecary®.
An apothecary-inspired brand, Pierre’s has been around since the inception of its parent company. As one of the first brands I worked on a decade ago, it has been successfully sold in both the United States and Mexico, featuring a primary line of haircare in both retail stores and warehouse clubs. The brand has had many revamps over the years, including improving its look and formulations and expanding its range into bath & body products.
A cult following.
While I talk about Vitamins and Sea Beauty under a more brand-descriptive section for packaging and identity, what stands out here is the online following I have built organically over the years, with the help of my social media team. A vegan, cruelty-free, and marine-based skincare lineup that has always served customers well and is an in-house favorite among employees, has a reputable cult-like following in the beauty world. The online store I built for this brand is the most successful one, along with its Instagram, Facebook, and TikTok following. This brand is sold at many retailers in the United States, including Ulta, Walmart, and CVS, and has expanded to Canada, Mexico, and the United Kingdom.