Conceptualizing an idea has always been one of the toughest but also, most rewarding, parts of my experience in the design industry. Figuring out the right expression, the right vibe and aesthetic, fine-tuning every detail before feeling comfortable to present it to others; this skill-challenging and brain-wrecking notion that all creatives understand is fueling, even when exhausting. We all experience block - no ideas, nothing coming to mind. But when we start flowing, the world around can disappear and time can fly right by - I feel this way about many aspects of life, particularly when we find happiness and joy, overall wellness, safety and comfort. Ideating brings me the same type of contentment and I’m eager to use it for real impact one day.